Aimpoint

World leader of red dot sights aims for efficiency

Aimpoint´s Jeeves ERP system provides cross-functional support across sales, inventory, production, purchasing, and finance for Aimpoint’s operations in Sweden and the US.

Aimpoint, founded in Malmö, Sweden in 1975, has, from the beginning, held a leading role in the development of red dot sights. In its first stage, the sight was meant for hunting and sport shooting, though Aimpoint´s electronic sights have gradually developed to fit a number of user areas. The company has an annual turnover of approximately $60 million, and the export share is as high as 90 percent. A few years ago, the company decided to further its operations with the help of a new ERP system. Aimpoint’s primary system requirement was a tight integration with the company´s business critical processes in order to improve business workflows and procedures. Some of these important processes included product configuration and material purchasing. 
 
Aimpoint selected the Jeeves ERP solution, and began a project characterized by a process-based thinking that would outline every step of the company´s processes.
 
Everything, from configuration of products to the purchase of materials and handling of customer inquiries, was configured in the system. “Though it wasn´t long ago that we installed the system, we can already see important advantages and improvements when it comes to production planning and the simulation of events,” said Lennart Ljungfelt, CEO at Aimpoint AB. “We´ve been given an opportunity to, in a new way, analyze consequences of different scenarios for larger customer matters. The increased integration provides us with advantages, such as being able to see delivery times for certain volumes, as well as full comprehension of how other processes are affected due to different conditions.” 
 
Ljungfelt emphasized the significance of Jeeves ERP being very flexible. The continuous development of the operation has high demands on the adjustability of the system. The implementation of Jeeves ERP went without issues, and Ljungfelt saw this as a direct result of a thoroughly conducted groundwork, in the form of an elaborate and comprehensive process analysis.
 
“The time we spent on process analysis, alongside Jeeves ERP, turned out to be of great importance for the success of the implementation,” said Ljungfelt. “At the same time, there are certain parts left to tweak. Thus, we´re not finished yet, though the support we receive from Jeeves is very valuable. We look at process development as something alive, something we´ll keep working on to continuously improve our efficiency.”